“From a category perspective, Gorenje’s strengths in large cooking appliances and dishwashers will complement Hisense’s strengths in refrigeration, laundry and air conditioners. Gorenje’s premium Swedish brand ASKO will also be a key asset, supporting Hisense’s corporate branding premiumisation plan,” added Mr. Jason, Managing Director, Hisense Middle East.
“While Hisense has a strong presence in western Europe, Gorenje is strong in Germany, Scandinavia and central and eastern Europe. By combining its production facilities and orders with Hisense’s, Gorenje could produce not only its own brand name products but also kitchen appliances, refrigerators, washing machines, televisions and air conditioners of Hisense’s brands for the European market,” Mr. Jason, Managing Director, Hisense Middle East
For seven decades, Gorenje has been manufacturing home appliances. It started as the biggest producer in the former Yugoslavia. Gorenje has a strong global workforce of 11,000 people, has three state of the art factories in Slovenia, Serbia, the Czech Republic.
Hisense is one of the world’s biggest makers of TV and household appliances with production facilities around the world, including in Europe.
About Hisense
Founded in 1969, Hisense is one ofology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 80000 worldwide and its flat-panel TV market share in China has been No.1 for 14 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 126.6 billion in 2018.
