About Hisense
Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 80000 worldwide and its flat-panel TV market share in China has been No.1 for 14 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 126.6 billion in 2018.
In 2016, Hisense became the first Chinese sponsor in the 56-year history of the UEFA EURO. Through sponsorship, Hisense brand awareness in 11 countries increased by 6 percentages, and experience has been accumulated for Hisense sports marketing.
