Hawk-Eye Innovations and Pulselive Challenging Sports Conventions
Hawk-Eye, a Sony company that provides sports officiating solutions and play analytics services, and Hawk-Eye’s digital division Pulselive, which delivers digital solutions that enhance the experience for sports fans, is committed to innovation across the sports industry – from officiating to fan engagement – by utilizing video and data. Going forward, Sony aims to provide new forms of entertainment that visualize play content and sports data.
For Enthusiasts
Table of Contents
Immersive Entertainment Experiences
BRAVIA XR
The new BRAVIA XR is equipped with Cognitive Processor XR, delivering intelligence that reflects human cognitive characteristics. It detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture that is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life.
Video streaming of 360 Reality Audio with Spatial Sound Technology
Sony will launch a live performance video content streaming, combining the spatial sound field and images of 360 Reality Audio, in cooperation with major music labels and streaming services by the end of this year. The listener will experience a sense of presence and immersion as if they were in the same space as the artist. Before the service is launched, a performance by Zara Larsson will be available as the first video content of 360 Reality Audio.
PlayStation 5
