During the call, Zaslav attempted to allay any anxieties by stating that the HBO Max programming was generally excellent and backed by the firm. During the call’s question and answer session, Zaslav said that HBO Max has begun to become a brand in and of itself—one that is explicitly linked with excellence. It’s unclear what Warner Brothers Discovery will name the new integrated service, but we’re sure to hear more when Zaslav shakes up his new firm even more in the next year.
