According to Zeitz, Harley-Davidson’s EV transition “needs to happen” and not just on a small scale with a model like LiveWire. He envisions H-D dealers selling EVs exclusively, but it will take time for the transition to occur. He also acknowledged that the company is aware that its core customers may not be interested in buying EVs, which is why they are compartmentalizing or “quarantining” their EV efforts.
