GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has become the first global sanitary brand to offer products made in Saudi Arabia, with a new manufacturing facility in Dammam dedicated to GROHE brand products. GROHE is an integral part of the strong brand portfolio of LIXIL, which is a maker of pioneering water and housing products. At an exclusive event today, the-state-of-the-art facility developed in collaboration with Zamil Plastic Industries Co., was unveiled to select media.
LIXIL’s regional expansion plans for GROHE align closely with Saudi Vision 2030, which aims to achieve economic diversification through investments in construction, logistics, manufacturing, and other sectors. The new manufacturing facility enhances national pride by producing exceptional Concealed Cisterns in the kingdom, covering an area of more than 26,000 sqm with over 200 employees in its workforce, and has successfully started exporting its first shipment.
At the press conference, the media had the opportunity to meet the talented individuals behind the collaboration, delve into the production process, and learn about the rigorous quality standards in local manufacturing. This exclusive event also highlighted the excellence of Saudi-made products, crafted with cutting-edge German technology. Attendees were given an in-depth tour of the facility, providing them with a first-hand look at the advanced technology powering GROHE’s production processes.
Fawzi Dernaika, Leader, KSA, LIXIL IMEA, announced: “We are proud to share that GROHE has become the first global sanitaryware brand to launch and promote a manufacturing facility in Saudi Arabia. This facility integrates advanced German technology with Saudi expertise, entirely led by local professionals. The new facility will enhance service efficiency, speed to market, and environmental standards, significantly improving the overall customer experience. Moreover, localized Concealed Cistern production will support job creation, skills development, and economic growth in the Kingdom.”
Bader Al Sulaim, General Manager, Zamil Plastic Industries Co., added: “We are honored to partner with GROHE in establishing the first manufacturing facility of its kind in Saudi Arabia. This initiative aligns with our commitment to advancing Saudi Vision 2030 and fostering local talent, empowering the next generation of Saudis to take an active role in building our nation. The introduction of advanced German technology through this facility will not only elevate the sanitaryware industry but also significantly enhance the customer experience in the region.”
GROHE brand manufacturing facility will adhere to the same global standards and processes that ensure the highest quality and performance for GROHE products worldwide. By following uniform processes and maintaining a commitment to excellence, this manufacturing facility in Dammam will enhance overall customer satisfaction. The unveiling of the facility is a testament to GROHE’s German standards supporting the growth and development of Saudi Arabia.
