This is the first time Privacy Sandbox has been made publicly accessible on Android. Google is continuing working on the Chrome Privacy Sandbox (here’s the timetable), which it has been testing with developers for over a year. It claims to have received input from hundreds of businesses, which has helped develop its strategy.
Google’s Privacy Sandbox is the company’s response to Apple’s App Tracking Transparency (ATT), which was introduced in iOS 14.5. The function needs user authorization to monitor them across other applications and websites. Google calls ATT a “brutal approach” since it does not provide an alternative means for app developers and marketers to restore lost revenue from cookie-based targeting.
