It’s an arms race between privacy and advertising. When systems like iOS prohibit the traditional methods of monetizing advertisements, marketers may (and do) turn to fingerprinting: gathering apparently innocuous device data that, when stitched together, can identify you almost as effectively as cookies. Regrettably, it is difficult to identify and avoid. Google thinks that Privacy Sandbox will achieve the appropriate balance between privacy and money from advertisers and developers.
According to Google, the Privacy Sandbox beta will be released gradually, beginning with “a small number of Android 13 devices” and steadily growing from there. You’ll notice a notification on your smartphone asking you to join the beta if chosen. After agreeing, you may check tracked subjects and opt out individually by visiting the new Privacy Sandbox area in your device’s Settings menu. Also, the menu allows you to exit the programme.
