According to CNBC, General Motors has temporarily ceased paying for adverts on Twitter following Elon Musk’s $44 billion acquisition of the website. Musk, as you may know, is also the CEO of Tesla, which just surpassed GM and all of its competitors to become the most valued carmaker in the United States. The corporation told the news outlet that it is working with Twitter to understand its new path. Furthermore, the corporation stated that pausing paid advertising in the face of a “major change in a media platform” is common.
In order to compete with Tesla, the corporation has increased its commitment to giving consumers with additional EV alternatives in recent years. The manufacturer announced a $35 billion investment in 2021 for its combined EV and self-driving development initiatives. Earlier this year, the business also announced the construction of a third Ultium facility in the United States to produce batteries for its electric vehicles.
Musk sent a message to advertisers on his Twitter account shortly after assuming full control of the service. “Many people have asked me why I acquired Twitter and what I think about advertising. The most of it has been incorrect “He wrote something. He also stated that “when done well, advertising can thrill, entertain, and instruct you…” For that to be true, “it is critical to display Twitter users advertising that is as appropriate to their requirements as feasible.”
