Promise of a consistent income stream is Epic Games’ latest strategy for encouraging the creation of additional bespoke Fortnite islands. The business has introduced a Creator Economy 2.0 method that would proportionately provide artists, including Epic, 40% of net revenue from the majority of real-money transactions. You will receive a higher share of Item Shop spending and associated transactions if your island is particularly well-liked or keeps visitors coming back.
Up until this point, in order to receive a five percent cut of sales, Fortnite makers had to exchange unique codes with fans. That strategy, meanwhile, was only effective if players were aware of the code. As a result, some creators resorted to aggressive methods of code marketing, such as frequent livestream advertising or even the creation of islands.
Through a portal, creators can sign up for Economy 2.0. People who join with existing islands on or before April 21st will receive payment for engagement beginning on that day. People merely need to be 18 years old and have Fortnite accounts that are at least 90 days old to be eligible. Companies can apply as well.
The announcement coincides with Epic Games’ launch of a free public beta for Fortnite’s Unreal Engine. As the name suggests, it will eventually give designers of islands, games, and other experiences inside the shooter access to the majority of Unreal Engine 5’s features. Maps, the surrounding area, and game mechanics are all editable. In actuality, this ought to result in more distinctive (and well-executed) third-party initiatives.
The switch to rewards is not unexpected. Since peaking in 2020 and 2021, Activeplayer.io reports that Fortnite’s average monthly player numbers have gradually decreased. Epic may benefit from Economy 2.0 if it rewards those who create popular islands. In some ways, this is also about fending off Roblox’s competitors. The decision by Epic might retain those brands and gamers who are creating islands in the competitor platform to draw in younger consumers.
