Fitbit has embarked on a quest to expand its capabilities in delivering fitness metrics to users. While its recent app redesign faced criticism, the introduction of the AI chatbot is a promising move. Fitbit aims to provide in-depth insights into users’ workout performances, thereby enhancing their fitness experience.
This move appears to challenge Garmin’s strong position in the fitness metrics arena. Garmin has excelled in offering comprehensive analysis of a user’s fitness data, particularly after acquiring Firstbeat Analytics. Fitbit’s AI chatbot seeks to offer a solution similar to Garmin’s Training Readiness and Health Snapshot Features, which predict performance and suggest workout types based on data from various sensors, including Sleep Score, training load, and Heart Rate Variability.
Fitbit’s approach appears to be geared towards offering clear, user-friendly feedback, making it accessible to a wider audience. While AI chatbots in the fitness domain are met with some skepticism, Fitbit’s initiative holds the promise of making workout feedback more engaging and understandable for users.
