A Cryptocurrency-Friendly Approach
Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, assured potential buyers that there won’t be any additional charges for those who choose to pay with cryptocurrency. BitPay will handle the conversion of these payments into traditional currency at the time of the transaction to mitigate concerns related to cryptocurrency price volatility. Galliera highlighted that this move is aimed at expanding the brand’s reach to “people who are not necessarily our clients but might afford a Ferrari.”
