Facebook's Video Tab Redesign Puts Focus on Reels and Personalized Recommendations

Facebook’s Video Tab Redesign Puts Focus on Reels and Personalized Recommendations

To enhance integration between Reels on Facebook and Instagram, Meta (formerly Facebook) is unifying comments across the two platforms. Users will no longer need to switch to the Instagram app to comment on a Reel that originated on Instagram. Facebook has been encouraging users to cross-post Reels from Instagram to Facebook for some time.

The updates to the video hub are currently being rolled out to the Facebook app and website.