The announcement of the Meta Verified subscription follows rumors that the company was preparing to trial a paid verification service. Social media consultant and former Next Web reporter Matt Navarra discovered that Meta had published an Instagram support page detailing the subscription, only to later take it down before Zuckerberg’s Instagram post.
The launch of Meta Verified is part of Meta’s ongoing efforts to increase security and authenticity across its platforms. The company has faced criticism in the past for its handling of user data and the spread of misinformation on its platforms. With the introduction of Meta Verified, the company aims to provide users with a more secure and authentic experience.
