Elon Musk’s X Corp Faces Trademark Infringement Lawsuit Over “X” Rebranding

X Social Media, a Florida-based company, has filed a lawsuit against Elon Musk’s X Corp, accusing it of trademark and service mark infringement related to the use of the letter “X.” Elon Musk rebranded Twitter as “X” in July, and the lawsuit alleges that X Corp’s rebranding has caused confusion, leading consumers to believe that X Social Media’s services are associated with or offered by X Corp. The lawsuit seeks an injunction to prevent X Corp from using the mark “X” and damages for losses incurred by X Social Media.