EA has already announced agreements for its post-FIFA future

EA has already announced agreements for its post-FIFA future

FIFA 23 hasn’t even been released yet, but Electronic Arts is already planning its post-FIFA future. Today, the publisher announced a new agreement with Spain’s LaLiga, which is home to legendary teams such as Real Madrid and Barcelona, for a “one-of-a-kind, multi-year relationship” that will begin with the 2023-2024 season and would make EA the league’s main sponsor. That is also the season in which EA will abandon its long-term partner FIFA in favor of a new soccer series dubbed EA Sports FC, making FIFA 23 the last EA game with FIFA branding.

The agreement includes the top two divisions of Spanish soccer, as well as an annual youth tournament and official esports contests. More information about the relationship will be released “in the coming months,” according to EA.

LaLiga seems to be a popular destination for digital sponsorships; earlier this year, Spotify purchased the naming rights to Barcelona’s famed Camp Nou stadium.

As it plans for the future of its soccer brand, EA has announced a number of agreements recently. FIFA 23 will include a number of important partners, including the major women’s leagues in England and France, as well as the return of Italian powerhouse Juventus, who has been missing from the FIFA series for some years.

FIFA 23 will be released on September 30th. More information about EA Sports FC will be available next summer, according to EA.

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