When a media event was held by Cowboy, a European e-bike company, in Paris, they faced unexpected challenges such as heavy rain and protests against changes to France’s pension system. However, the big reveal was not a new bike, but instead a software upgrade called Adaptive Power, which will be available for Cowboy 4 bikes this month. This new feature utilizes sensors and the bike’s accelerometer to adjust the motor’s power based on the rider’s weight, momentum, wind, and even inclines. This improves the bike’s responsiveness and makes it easier to tackle hills and inclines. The update is compatible with the previous system, but the user cannot return to it once they update to Adaptive Power.
While the improvement is significant, the company has decided to focus on improving quality, efficiency, and scaling up production to sell more bikes instead of releasing a new model. The Cowboy 4 remains priced at around $3,000, depending on the region, and the company is intently focused on selling bikes in Germany, Belgium, and France, where it has opened flagship stores. The company has sold over 50,000 bikes globally, but targeting the American market remains a future challenge.
