Bentley Charges to Record Year With Unprecedented Demand for Luxury Hybrid Models
Bentley Motors today announced total sales of 14,659 in 2021, an increase of 31 percent over the previous record year (11,206) in 2020. This significant achievement was driven by new model introductions, a fresh product portfolio, and increasing demand for Bentley’s new hybridized models, introduced under Bentley’s Beyond100 strategic path to full electrification by 2030.
The success of this new hybrid option ensured Bentayga remained Bentley’s number one model selling more in its fifth year of sales than ever before, establishing itself as the most successful luxury SUV in the world. Furthermore, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, added to this success.
The Americas maintained its position as the biggest selling global market, selling more than ever before. China almost matched this performance for the first time in a decade. The Middle East region continued to grow, and saw a 29% increase from the previous year, with 915 cars delivered in 2021, against a total of 735 in 2020.
In addition to Bentayga’s 40 percent share, Bentley’s definitive luxury grand tourer, the Continental GT, contributed 33 percent to the total sales, split between 60 percent coupe and 40 percent convertible. With the highly anticipated market entry of the Hybrid imminent, the Flying Spur’s 27 percent of total sales are expected to grow even further in 2022.
The increasing demand for the popular Flying Spur and Bentayga models supported the Middle East’s success, and in 2022, the Flying Spur Hybrid will be introduced to the region.