By posting to their channel, channel owners immediately reach their subscribers with a message that can spark discussions. “Scheduled chat hours” allow BBM customers to have live chats with the channel owner – a great way to engage directly with their favorite channels one on one.
BBM Channels maintains the BBM core values of immediacy, privacy and control. Because BBM Channels live right inside BBM, BBM customers get notified the moment one of the channels they follow has a new post, or when someone responds to their comments.
With BBM Channels, customers can engage with brands or other customers without having to add them to their contact lists, thereby maintaining a high level of privacy. With BBM Channels, customers have the discretion to opt in only to channel brands that are relevant to them and always have control over the channels they subscribe to, while channel owners have control over how subscribers interact with their channel.
For brands and businesses, BBM Channels provides a new way to interact and connect with a highly engaged and targeted mobile audience. There are thousands of brands already using BBM Channels to engage with their customers. More on BBM Channels:
- Open, yet private. Channel owners control the conversation on their channels. Channel owners can choose to: allow subscribers to comment on posts freely or to approve them first; let subscribers chat with them directly anytime, or set chat hours; they can interact with subscribers without ever giving out personal details, or adding them as a personal BBM Contact. And with private channels, channel owners can keep in touch with closer circles on an invite-only basis.
- Channel reporting. Each channel has its own performance dashboard built right in. Channel owners can see stats on how subscribers are engaging with their channel, how many people have viewed each post and how the subscriber base is growing.
- It’s fast and easy. Start a channel right from a BlackBerry, iPhone or Android smartphone. It only takes a few minutes to set up a BBM Channel and once it is set up, posting to it is as simple as choosing a photo and adding a short message.
Location Sharing
