By entering the highest class of motorsports in 2026, Audi is tackling its most challenging ambition to date: combining sustainability, innovation, and maximum performance in motorsports.
Carsten Bender, Managing Director of Audi Middle East, said “Audi has a rich motorsport history and in recent years has been part of some of the biggest motorsport events in the region including the Dakar Rally in Saudi Arabia and the Hankook 24H race in Dubai. Now, with our entry into Formula 1 in 2026, we have an opportunity to reach even more motorsport enthusiasts in the region with races taking place in Abu Dhabi, Manama, Doha, and Jeddah. We are excited to present fans of the brand with the four rings an opportunity to witness the very best from Audi Sport and are looking forward to this exhilarating new phase for our brand.”
The key to getting involved in the world’s most popular racing series is a clear plan to become more sustainable and cost-efficient. The new technical rules, which will apply from 2026, focus on greater electrification and advanced sustainable fuel. In addition to the existing cap on costs for teams, a cost cap for power unit manufacturers will be introduced in 2023. In addition, Formula 1 has set itself the ambitious goal of being a carbon-neutral racing series by 2030.
