ASUS is betting that the desktop is far from dead. The company has announced UAE availability for a sweeping refresh of its desktop, all-in-one and gaming PC range, aiming squarely at families, professionals, gamers and creators who would rather buy a tower than another laptop.
Leading the charge is the ROG GM700TZ, an AMD-powered gaming desktop that ASUS is positioning as its flagship for enthusiasts and content creators who want serious horsepower without building a rig themselves. Sitting a rung below is the TUF Gaming TM500MH, a more compact Ryzen-based machine pitched at mainstream gamers who want the rugged TUF badge at a friendlier price.
For households that just need a reliable everyday computer, ASUS is leaning on its V-series. The V501 desktops, the V501MV and V501SV, start at AED 3,399, while the V400 all-in-one range, where the PC guts live behind the screen, arrives in both 23.8-inch and 27-inch sizes for buyers who want a tidy, single-cable setup.
Why it matters
The launch is less about any single spec sheet and more about coverage. By spanning flagship gaming towers, mainstream rigs, budget family desktops and space-saving all-in-ones, ASUS is trying to have a box for every shopper walking into a UAE electronics store, at a moment when much of the industry’s attention and marketing budget has shifted to thin-and-light laptops and AI PCs.
Availability is the other half of the story. ASUS says the new models are rolling out through its official UAE eShop as well as major retail channels including Sharaf DG, Jumbo and Amazon, though the company notes that which models land where will vary. Pricing beyond the V501’s AED 3,399 starting point was not detailed, and, as always with ASUS, the listed figures are recommended prices, so retailers are free to set their own.
The desktop segment has been shrinking for years as laptops eat into it, so a broad lineup refresh is as much a statement of commitment as it is a product launch. The interesting question is whether shoppers still see enough value in a fixed machine, for upgradeability, cooling and price-to-performance, to keep the category thriving in a laptop-first market.
