ASUS is refreshing its desktop shelf in the UAE, rolling out a new lineup that stretches from budget family machines to enthusiast gaming towers. The announcement covers desktops and all-in-ones aimed, in ASUS’s words, at “families, professionals, gamers, streamers, and creators”, which is a broad net, but the spread of models backs it up.
At the top sits the AMD-powered ROG GM700TZ, positioned as the flagship for gamers and creators who want serious desktop performance. A step down, the TUF Gaming TM500MH targets mainstream players with a tough, compact chassis and AMD Ryzen silicon, the sort of machine that handles esports titles and 1080p gaming without demanding a flagship budget.
Something for the living room, too
For everyday households, the V501 series (the V501MV and V501SV) starts at AED 3,399, ASUS’s pitch for reliable home computing without gaming-tier pricing. The company is also shipping its V400 all-in-one series in both 23.8-inch and 27-inch sizes, the classic single-cable desk setup for buyers who would rather not deal with a separate tower and monitor.
Availability is immediate but fragmented. Select models are on sale now through the ASUS eShop, Sharaf DG, Jumbo and Amazon, though ASUS notes the exact channel depends on the specific model, so not every machine will be in every store on day one.
Why it matters
Desktop PCs rarely make headlines in a laptop-and-phone world, but the tower is quietly having a moment, propped up by gaming, content creation and the return-to-desk reality of hybrid work. By fielding a range that runs from an AED 3,399 home box to an ROG flagship, ASUS is covering the full price curve rather than chasing a single segment, a sensible move in a market where a family PC and a gaming rig are often bought by the same household at different budgets.
The gaps are the ones ASUS left out. The announcement is light on detailed specs (exact CPUs, GPUs, memory and storage configurations) and prices beyond that V501 entry point, so value verdicts will have to wait for full configurations. As a market-availability play, though, it is a clear signal that ASUS still sees the UAE desktop shelf as worth stocking aggressively, across gaming and mainstream alike.
