Apple is poised to unveil its first new product category in nearly a decade at the upcoming Worldwide Developers Conference (WWDC) on June 5. The highly anticipated launch is expected to introduce Apple’s mixed reality (AR/VR) headset, potentially named the Reality Pro. While the excitement surrounding this announcement is palpable, some believe that Apple’s entry into the market may be untimely and misplaced.
Undoubtedly, the prospect of Apple venturing into a new product category is significant news for consumers, businesses (which appear to be the primary target for the headset), and competitors. The speculated cost of $3,000 and potential scarcity of the device may pose challenges for initial adoption, but the fact that Apple is entering the mixed reality space is noteworthy.
