With the introduction of this tool, content creation on the platform is streamlined. Advertisers can select their product, which triggers the generation of a set of lifestyle and brand-themed images. Short text prompts can be employed to make adjustments to the generated images, a process familiar to users experienced with text-to-image generators. Multiple versions of images can also be created for testing and performance optimization.
Colleen Aubrey, Senior Vice President of Amazon Ads Products and Technology, emphasized, “With the launch of our image generation capability, any advertiser can now use a simple tool to create unique, lifestyle creative assets that make their campaigns more compelling, and at no additional cost.”
