AWS only has a limited amount of in-house generative AI at present, and the program will serve as a chance for the company to see where AI can take them. Its Create with Alexa tool is one example of its generative AI, which generates children’s stories on the Echo Show smart display. Unlike its tech rivals, Google and Microsoft, Amazon is not under pressure to develop its own AI products, and it hopes that the accelerator will help generate ideas for the company to explore in the future.
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