Amazon is shaking things up in the streaming world, announcing that starting in early 2024, Prime Video users will encounter ads during shows and movies, unless they opt for an additional $3 per month ad-free subscription. This marks a notable shift for Prime Video, which has been ad-free as part of Amazon’s Prime subscription until now.
Ads Invade Prime Video
In a significant departure from its previous ad-free model, Amazon disclosed that Prime Video content will include limited advertisements beginning in early 2024. While the company didn’t specify the exact number of ads users will encounter, it’s been suggested that “limited advertisements” could translate to approximately four minutes per hour of viewing. Amazon is committed to keeping the ad experience more streamlined than traditional TV and other streaming services.
The Price of Ad-Free Streaming
