Raymond, who was the former lead producer for Assassin’s Creed, emphasized the profound changes in the development landscape of AAA games. She noted that AAA titles, once created by teams of around 50 people in two years, have evolved to require the efforts of hundreds of individuals over a span of more than a decade. In response to this, Haven Studios is investing in research and development related to generative AI and machine learning. Raymond believes these technologies have the potential to reverse the prevailing trend and unlock more creativity from both developers and players.
