The upgrades include “text to color enhancements,” which allows editors to adjust brightness, saturation levels, and even the time of day or year using natural language prompts. The generative AI features will extend to audio as well, with the capacity to insert background music and sound effects by describing the editor’s desired outcome through text. Firefly will also introduce an automated b-roll feature that analyzes the content of the script to generate storyboards and suggest video clips.
