After several corporations suspended their Twitter ads, SpaceX sponsored a huge ad campaign for its Starlink service.
According to internal records obtained by CNBC, Elon Musk’s aerospace company purchased one of Twitter’s largest advertising packages in the last week.
According to CNBC, the operation is characterised as a Twitter “takeover.” According to one current and one former Twitter employee, the package, which assures the ad stays at the top of the Twitter timeline for a day, is normally cost at least $250,000.
According to the papers, the marketing campaign would promote the satellite internet network first in Australia and later in Spain. When the campaign is running in both countries, the Starlink ad is planned to appear three times on Twitter users’ feeds after launching the app, according to CNBC, citing papers and sources.
SpaceX has spoken out about the difficulties in funding Starlink, which was launched this year in war zones such as Ukraine and Iran. According to CNN, the business requested that the Pentagon foot the tab for Starlink in Ukraine. Meanwhile, Musk has said that Starlink is losing money and that SpaceX spends around $20 million each month to run the service in Ukraine.
Companies have begun stopping advertising on Twitter after Musk concluded his $44 billion transaction with the site on October 27. This includes large corporations like Audi, Pfizer, and General Motors. According to the Wall Street Journal, these corporations delayed funding owing to worries about Musk’s plans for content management on the site.
According to the Network Contagion Research Institute, Musk’s takeover of Twitter caused a nearly 500% increase in the usage of the N-word on the social media site.
