A tech giant is once again hiding its smartglasses under shades

A tech giant is once again hiding its smartglasses under shades

As the augmented reality market expands, with total revenues expected to reach $142.4 billion in 2023, Google’s decision to discontinue Glass represents a missed opportunity. However, it also reflects the company’s willingness to cut its losses and move on from products that do not resonate with customers.

Finally, the demise of Glass serves as a reminder that even the most powerful tech companies are not immune to failure. However, it also underscores the importance of innovation and staying ahead of the curve in an industry that moves at lightning speed. It will be interesting to see what new products and technologies Google develops in the coming years as it continues to navigate these challenges.