Google has announced the end of its much-maligned Google Glass, reflecting the company’s ongoing cost-cutting efforts. Glass was Google’s first attempt to cash in on the augmented reality smartglasses trend, with the first prototype released in 2013 for $1,500. However, the product was cancelled in 2015 due to low demand, high prices, and consumer privacy concerns.
Google released an enterprise version of Glass in 2017, but the product failed to capture the public’s attention. Google made another attempt in 2019 with the release of the Enterprise Edition 2, which retailed for $999. Despite these efforts, Google has announced that the Glass Enterprise Edition will no longer be sold after March 15, 2023.
