While Google hasn’t ruled out a future wearable eye product, the company has embraced austerity and cut costs wherever possible in a slowing economy. The company laid off 12,000 employees in January 2023, reflecting its ongoing efforts to streamline operations and cut costs.
The demise of Glass reflects not only Google’s struggles with smart glasses, but also the company’s ongoing struggles to define its place in a rapidly changing tech landscape. While the concept of smart glasses has become less novel in recent years, with Snap and Apple both releasing their own versions, Glass was widely panned for its bulky appearance and high price tag.
