In Vivo’s corporate culture, being user-oriented remains the main principle guiding Vivo’s R&D work. Whether it is the gimbal camera, the V1 imaging chip, these are all based on Vivo’s insights and overall review of consumer needs.
However, it is not easy for R&D centers in different markets to adhere to this principle. As “outsiders”, they have difficulties gaining insight into and understanding the latest consumer feedback and consumer demand changes in other markets.
In order to catch up with the latest insights, the Center frequently had face-to-face meetings with the headquarter team in China to discuss the latest data and technology trends. After the outbreak of the pandemic, the two teams began to shift more of their discussions online.
The Setting of the Tokyo R&D center is the epitome of Vivo’s global R&D strategy. In 2017, Vivo proposed that its technological research would no longer focus on a single aspect but would focus on the innovation of the smartphone as a whole.
To achieve this goal, Vivo has 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Shanghai, Hangzhou, Xi’an, Taipei, San Diego, and Tokyo, which are devoted to the development of cutting-edge consumer electronics technologies and services, including 5G, artificial intelligence, industrial design, imaging system, and other up-and-coming technologies.
