In 2019, the Vivo Tokoy R&D center was established in Shimbashi, Tokyo, and it set its sights on the pre-research and development of technologies that can be applied two years later.
Why does the center conduct pre-research two years in advance? Why was Tokyo chosen as the location for the research center? To answer these questions, we trace back to 2017 when the center was not yet established.
That year, the mobile phone market was fast-growing, with intense competition between older and newer brands.
When competition shifted from marketing to core technologies, “globalization”, a term frequently used by the trade and manufacturing sector, began to appear in the R&D sector. It was in that exact year that Vivo decided to take a step ahead by announcing the launch of its global R&D strategy.
The vision behind the strategy is to make full use of valuable resources in different parts of the world to conduct different R&D work. The establishment of the Vivo Tokyo R&D center was also based on this strategy.
