JLL has expanded its Technology Solutions business across the Middle East, broadening regional access to artificial intelligence tools, automation and cloud-based asset management as a growing share of property investors pour money into technology. The global real estate services firm said the move gives investors, developers and occupiers a single point of contact for their entire portfolio, bundling advisory, implementation and managed technology services under one roof.
The expansion builds on JLL’s entry into the regional technology market in late 2024, when it brought its JLL Technologies (JLLT) division to the Middle East. The scaled-up offering deploys automation systems, AI tools and cloud-based asset management platforms intended to deliver data-driven insights across a building’s full lifecycle, from acquisition and design through day-to-day operation.
The timing reflects a sharp regional appetite for property technology. Citing its Global Real Estate Technology Survey, JLL said the share of organisations running commercial real estate (CRE) AI pilots jumped from less than 5% in 2023 to 92% in 2025, while 87% of investors are increasing their technology budgets. That spending, the firm said, is concentrated on portfolio optimisation, energy management and data-driven workflows.
“Across the Middle East, we’re seeing real estate leaders move past the question of whether to use AI and start asking how to use it well,” said Dr Matthew Marson, managing director, EMEA – Technology Advisory at JLL. “Many organisations have experimented, but too often the technology sits in silos or never quite makes it into day to day decision making. Our focus is on helping clients bridge that gap.”
By connecting data, systems and teams, Marson added, JLL is “making AI practical, usable and valuable,” giving clients clearer visibility of their portfolios and “the confidence to make better decisions, faster.”
The expanded portfolio spans technology advisory, implementation support, managed services and AI-powered asset management. Under its advisory practice, JLL said it will help clients build short- and long-term technology roadmaps and investment strategies centred on AI and automation adoption. Its implementation team supports the rollout of Integrated Workplace Management Systems, working with technology partners including IBM MREF, ServiceNow, FM:Systems and Archibus by Eptura.
At the centre of the managed-services push are two platforms: JLL Asset Beacon, an AI-powered asset management tool that pulls operational, financial and leasing data into a single view, and JLL Azara, powered by Falcon, which combines data from multiple systems to deliver business intelligence and analytics.
“This expansion represents a step change in how real estate technology solutions are delivered,” said Michael Ewert, global head of Technology Advisory Services at JLL. “By consolidating advisory, implementation and managed services, we are enabling clients in the region to operate more efficiently, manage complexity and realise long term value from their real estate investments.”
The regional technology drive lands as Gulf governments and developers funnel record sums into smart-building programmes and giga-projects, where digital infrastructure is increasingly treated as core rather than optional. JLL framed the expansion as part of a broader ambition to build a more connected and intelligent data ecosystem for commercial real estate across the Middle East.
