Wix, the leading cloud-based website development platform, has introduced a robust new integration with Pinterest designed to enhance merchants’ ability to reach and convert customers directly through the visual social discovery platform.
Announced in late August 2025, the integration lets Wix merchants link their product catalogs with Pinterest, enabling a coordinated social shopping and advertising experience that requires virtually no technical skills to set up or manage.
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How does it work?
The Wix-Pinterest integration operates within Wix’s user-friendly dashboard. Merchants are able to connect their existing Pinterest for Business accounts to their Wix sites through the “Catalog,” “Sales Channels,” and “Pinterest Catalogs” sections.
After following a straightforward setup process, which includes website verification and catalog linking, Wix automatically syncs the merchant’s entire product inventory to Pinterest.
Any new product listings, updates, or price changes made in Wix are reflected on Pinterest in real-time, removing the need for manual catalog management across platforms.
Once synced, sellers can easily run Pinterest product ads that showcase their offerings to Pinterest’s vast audience. When potential shoppers engage with those ads, they are directed back to the merchant’s Wix-powered store to complete their purchase, ensuring checkout control and a cohesive brand experience.
The process is engineered to be accessible even to those without coding or digital marketing experience, democratizing multichannel selling for businesses of all sizes.
Merchant Benefits
This partnership is intended to amplify merchants’ visibility, as Pinterest’s 578 million monthly active users actively search for inspiration and new product ideas, and a staggering 97% of top searches are unbranded, making the platform especially receptive to discovery and open to new brands.
Pinterest’s user base is highly visual and particularly engaged in categories such as fashion, home decor, food, crafts, and travel, making it an attractive channel for businesses with strong product imagery.
For Wix merchants, the integration offers:
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Automatic product catalog sync across Wix and Pinterest, ensuring consistency for shoppers and streamlining store management
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Easy setup directly from the Wix dashboard, with guidance and dedicated sales channel options
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Real-time ad updates reflecting inventory changes, which is vital for time-sensitive promotions or seasonal products
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Direct traffic and conversion: Ad clicks take Pinterest users straight to the Wix merchant’s online store, centralizing payments and customer relationship management
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Multilingual support, reflecting Wix’s global reach and Pinterest’s international popularity
How to get started?
To use the feature, users must have a business-level Wix plan (Core or higher) and a verified domain. Pinterest generally requires domains to be live for at least nine months to run catalog ads.
The feature is now available internationally in several languages, making it a scalable solution for merchants targeting global audiences.
While Pinterest is particularly suited for visual-led brands, it may be less effective for merchants without strong product photography or those operating outside Pinterest’s main lifestyle and creativity-focused categories.
