Shopify has made a significant update to its ecommerce offering with the addition of 100 new features and capabilities. One of the highlights is the Shopify Magic suite, which includes an AI-enabled commerce assistant called Sidekick. Although Sidekick is not officially released yet, it will be able to understand and interpret questions or prompts to help businesses generate new ideas or accomplish tasks.
Using AI, the Sidekick tool can assist businesses in setting up discounts for holiday sales, redesigning websites to fit the season, identifying best-selling products, and more. This integration of AI into Shopify’s products is part of the company’s effort to support entrepreneurs and help them grow their businesses more effectively.
The Shopify Magic suite also offers other AI-powered features, such as personalized FAQ and response recommendations for a merchant’s store, and the ability to generate blog posts and emails instantly using AI.
In addition to the AI capabilities, Shopify is launching Marketplace Connect, an app that allows merchants to sell on other marketplaces like Amazon, eBay, and Walmart, while managing all orders within the Shopify platform. These updates are part of Shopify’s efforts to reimagine commerce and provide entrepreneurs with new opportunities to grow their businesses faster and more efficiently.
