7 Tips for Optimizing Your Website

7 Tips for Optimizing Your Website

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The rule of thumb is that you should reach any page on a website in three clicks. In other words, a user should be able to quickly reach any content on the site. Having a good architecture sets the basis of a responsive site, and it is important for all other optimization processes. 

  • Perform keyword research

Before writing your first blog post, you need to perform thorough keyword research. This allows you to find all the phases that your potential visitors are looking for. Keep in mind that keyword research is a continuous process. Even after creating a list with relevant phrases, you need to revisit it every once in a while. 

Nowadays, there are a lot of tools that can help you with the process. A lot of people like AhRefs, but you can also use Google Keyword Planner. During the process, an optimization expert is tasked with finding phrases that get a lot of traffic but are easy to optimize. 

Make sure to use the exact phrases. Even the smallest variation can affect your optimization efforts.

  • Create content based on these phrases

When we talk about content, we usually refer to articles. However, keep in mind that content can also be used for videos and images.