Before making content, you should always check what your competition is doing. All the articles need to revolve around previously mentioned keywords. In other words, you should never create something that doesn’t have a chance of ranking. Writing articles for writing’s sake will not get you far and can even cause some other issues such as content cannibalization.
Nowadays, for an article to rank, it needs to provide a great user experience. You want to create content that people will actually read, and after reading it, they would continue to other pages on your site.
-
Table of Contents
Consider website speed
When a person opens a web page, they want to view it as soon as possible. According to data, if they wait for more than two seconds for a page to load, they will quickly close it and search for something else. Due to poor user experience, your website will be downgraded, and it will become very hard to rank it in Google and other search engines.
There are a few tools that can hasten your pages. Basically, you should remove all the unnecessary elements to make the page lighter (for example, images).
-
Make your website mobile-friendly
People are more likely to browse the web on their phone than on a desktop computer. The number of mobile users has significantly increased over the years affecting the optimization process.
