Creator Music is one of the most significant announcements from YouTube’s event today, and it is yet another attempt by YouTube to draw producers to the site. Last week, the firm said that it will discontinue the creator fund and instead launch an ad revenue sharing scheme to compete with TikTok on Shorts, the platform’s TikTok clone. The income split for short-form videos will be 45 per cent, with YouTube retaining 55 per cent – the opposite of the revenue share for longform videos.
