YouTube fan accounts must disclose their status as unofficial starting August 21

These revised guidelines specifically targeting fan accounts aim to address issues related to impersonation on YouTube. The changes are designed to ensure that viewers are not misled by the channels they interact with and follow, and creators are not subjected to the unauthorized use of their name and likeness for malicious purposes.

By implementing these guidelines, YouTube seeks to clamp down on impersonators and create a safer and more transparent environment for both viewers and creators. The platform hopes that these measures will foster trust and authenticity, ensuring that fan accounts are clearly distinguished from official channels or accounts associated with the original artists, creators, or brands.