Xbox's decision to keep the Console Sales under the wraps explained

Xbox’s decision to keep the Console Sales under the wraps explained

Stuart explained at the summit, “At first it was like, ‘What are you doing?’ ‘You’re the Xbox business and you’re not giving us console [sales numbers], that makes no sense.’ But it was really the first point of us saying, no, no, it’s about content and services.”

For Stuart, success isn’t just about how many Xbox consoles are out there; it’s about the number of fans they’ve got and how much cash Xbox is pulling in as a brand. And let’s be real, Xbox isn’t just a console brand anymore.