“Why don’t we take Game Pass and make it look like the show floor?” Bond suggests. “Why don’t we allow a developer to take a piece, a level of their game, release it into Game Pass, raise excitement for what’s to come, and also get that very valuable input as they’re tuning and preparing their game for launch?”
Game demos like this are a lot of work for developers, especially as they prepare for the annual E3 convention. While E3 will not be held in person or electronically this year, Microsoft is establishing this programme to financially reward developers who take the time to produce these demos.