One compelling reason for users to hide their likes is to maintain privacy, shielding their liked tweets from public scrutiny. This feature could prove especially valuable to public figures and officials who seek a more controlled online presence. It allows them to avoid potential public relations crises that can arise from accidentally liking inappropriate or controversial content—recall the 2017 incident involving politician Ted Cruz, whose public like of a pornographic clip caused a significant online uproar.
As X continues to explore ways to enrich its premium offerings, this new feature underscores its commitment to meeting the preferences and demands of its paid subscribers. The platform aims to diversify its revenue streams beyond advertising and solidify its appeal to those seeking a more private and tailored social media experience.
