In a surprising turn of events, Windows 11 has proven to be a remarkable success for Microsoft, with over 400 million monthly active devices now running the operating system, according to a report from Windows Central. It is expected to reach the impressive half-billion milestone by 2024, marking a significant achievement. Windows 11, introduced in 2021, achieved this milestone in approximately two years. However, when compared to Windows 10, which had a larger market share at this stage, Windows 11 appears to be trailing.
The difference in adoption rates can be attributed to the divergent launch strategies of the two operating systems. Windows 10 was initially offered as a limited-time free upgrade from Windows 7 and 8, urging users to transition quickly before the free upgrade period ended. In contrast, Windows 11 had a calmer launch and supported a smaller number of PCs due to TPM requirements, resulting in a slower adoption rate.
The report indicates that Microsoft had modest internal expectations for Windows 11, which the operating system consistently exceeded. This success can be partially attributed to the ‘Moments’ updates, which delivered new features to users at a faster pace.
While it took some time to reach the 400 million user milestone, it remains a significant achievement for Windows 11. However, one can’t help but wonder how much higher the adoption rate could have been without the various challenges faced by the operating system.
There is optimism about the possibility of Windows 12 on the horizon, as hinted at by Intel’s chief financial officer, David Zinsner, who referred to it as the “Windows refresh” coming in 2024. If Microsoft officially announces it, it could present an opportunity for a fresh start with a new OS, potentially becoming the next Windows 10.
Indicators point toward a shift in Microsoft’s focus back to its software roots. The recent Surface Event in 2023 predominantly emphasized software over hardware, and it was preceded by the departure of Windows and Surface chief Panos Panay from the company. Moreover, Microsoft’s current CEO, Satya Nadella, has a background in software, particularly in Microsoft’s cloud computing and online services teams, suggesting a strategic emphasis on strengthening software. This could pave the way for a greatly improved Windows 12 and beyond.
