Why you should not give up on R&D

Why you should not give up on R&D

What is R&D?

R&D, i.e. research and development, is a special department within a company, in which innovative solutions are created to help bring business to a higher level. In the development department work dedicated teams, which deal exclusively with providing necessary and innovative products. Research and development consulting services offered by software houses are intended to help companies to introduce new products and acquire new customers. One of the world’s leading companies investing in research and development is Amazon, which spends about 17 billion dollars a year on this department. Also the broadly understood technology industry with representatives of companies such as Samsung, Google or Apple spends several to several billion dollars a year on R&D. As a result, these companies still remain at the forefront of technology giants not only in terms of sales volume of their products, but also in terms of the number of changes introduced, keeping the market fresh.