3. Meta Verified Businesses on WhatsApp
In a bid to enhance security and authenticity, WhatsApp is introducing Meta Verified businesses. This verification ensures that you’re chatting with the legitimate entity you believe you are. To achieve Meta Verified status, businesses must demonstrate their authenticity to Meta, WhatsApp’s parent company. In return, they receive a verified badge, enhanced account support, and protection against impersonation.
But that’s not all. Businesses that opt for Meta Verified status will also enjoy additional premium features. These include the ability to create a customized WhatsApp page that is easily discoverable via web search. Plus, the introduction of multi-device support will enable multiple employees to respond to customer inquiries efficiently.
