In a bid to streamline interactions between businesses and users, WhatsApp has unveiled a series of exciting features at its global Conversations event in Mumbai. These updates promise to make it even more convenient for people to get things done within the app, all while enjoying a seamless chat experience. From choosing train seats to simplifying payments and enhancing business authenticity, let’s dive into WhatsApp’s latest innovations.
1. Faster Chat Experiences with Flows
WhatsApp is introducing a game-changer called Flows, a feature that empowers businesses to offer an array of services right within the chat window. Whether you’re selecting your train seat, placing a food order, or booking an appointment, Flows ensures that you can accomplish these tasks without ever leaving the conversation. It’s all about convenience and efficiency.
Flows enables businesses to provide rich menus and customizable forms tailored to your specific needs. This means you won’t need to jump from app to app or website to complete these actions. Instead, you can engage with businesses seamlessly and efficiently. WhatsApp will roll out Flows to businesses worldwide via the WhatsApp Business Platform in the coming weeks, promising a brighter future for in-chat experiences.
2. Choose Your Payments Service
WhatsApp recognizes that ease of payment is crucial to the user experience. That’s why they’re making it simpler than ever to complete purchases directly within your chat. Starting immediately, users in India can add items to their cart and make payments using their preferred method. This includes all supported UPI (Unified Payments Interface) apps, debit and credit cards, and more.
WhatsApp has partnered with Razorpay and PayU to facilitate these seamless transactions. The goal is to make paying for items as effortless as sending a message. So, whether you’re shopping for products or services, WhatsApp is turning your chats into a one-stop shop.
3. Meta Verified Businesses on WhatsApp
In a bid to enhance security and authenticity, WhatsApp is introducing Meta Verified businesses. This verification ensures that you’re chatting with the legitimate entity you believe you are. To achieve Meta Verified status, businesses must demonstrate their authenticity to Meta, WhatsApp’s parent company. In return, they receive a verified badge, enhanced account support, and protection against impersonation.
But that’s not all. Businesses that opt for Meta Verified status will also enjoy additional premium features. These include the ability to create a customized WhatsApp page that is easily discoverable via web search. Plus, the introduction of multi-device support will enable multiple employees to respond to customer inquiries efficiently.
WhatsApp is planning to initiate testing of Meta Verified with small businesses using the WhatsApp Business app. After successful testing, this feature will eventually be rolled out to businesses on the WhatsApp Business Platform.
