What is a streak on Snapchat?

What is a streak on Snapchat?

There are two primary ways in which you can create snaps to send to your friends or family –

  1. You can go for the tried and tested photographic style. In this, you can simply click a photo with the built-in camera app on the Snapchat app and then mark it up, add stickers and text. Once you are satisfied, you can send the snap to your friends. You can also decide the duration for which the snap will be available for the recipient.
  2. If photos are not your thing, then you can even send videos to your friends in the form of snaps. Simply use the same camera app to record a video, mark it up, decorate it with stickers or captions, and then send it to the recipient/recipients of your choice.

What is a Snap Streak

In order to keep you committed to the platform, Snapchat has introduced streaks. When you send a snap to your friend, and then they respond by sending you a snap of their own, this triggers a streak. Every day that you both send snaps to each other, the streak goes up by one. Initially, this number does not mean much, but when you start a serious streak with that user, it starts becoming a bit addictive and this makes you keep the streak going longer and longer. Maintaining a streak feeds your emotions, and also keeps you engaged with the Snapchat platform, making it a win-win for you as well as the brand.