LG increased the brightness of its G2 and C2 series TVs to new highs last year, providing a significant advance to the company’s already superb OLED offering. Because of their perfect black levels, excellent contrast, and top-tier gaming capabilities, some believe these TVs to be the finest on the market dollar for dollar. So, how can LG improve on that with the new models it will unveil at CES 2023?
It will increase the brightness while also concentrating on picture processing and software upgrades.
The G3 replaces the G2 and “incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 per cent,” according to LG. That figure is in relation to “conventional” OLED, like the B2 series from last year, so don’t anticipate a 70% increase over the G2. It will, however, be brighter than the G2. However, it will most certainly be outperformed by Mini LED LCD TV brightness champions such as the Hisense U8H, although LG is making strides toward closing the gap. The G-series is already LG’s most stylish and aesthetically pleasing TV, and with the G3, the firm says there is “no visible gap when wall mounted.”
The C3 OLED will ultimately be the LG TV that the majority of people purchase for the best mix of performance and affordability, even if the G3 could be fancier and brighter if last year’s trend continues. It has the same extensive HDMI 2.1a compatibility as the G3 and may benefit from some image improvements of its own, although these will primarily be due to improved processing. LG attributes this to their latest 9 AI Processor Gen6 processor. Here’s the sales pitch:
LG’s most advanced AI-assisted Deep Learning innovation is used in the newest Alpha series CPU to provide exceptional image and sound quality. AI Picture Pro now includes increased upscaling for greater clarity and enhanced dynamic tone mapping to show the depth and detail in every frame. AI Picture Pro also includes image processing technology that recognises and refines significant objects, such as people’s faces, to produce more realistic HDR images. In addition to optimising picture reproduction, the 9 AI Processor Gen6 drives LG’s AI Sound Pro, a feature that immerses viewers in onscreen action by providing realistic 9.1.2 surround sound via the TV’s built-in speaker system.
On this year’s sets, the webOS software that runs on LG TVs will also receive some design and UX adjustments. The business is introducing “Quick Cards,” which categorises applications and services into themes such as home office, gaming, sports, and music. LG promises that recommendations in webOS’s multiple carousels of information will be more customised. In 2022, the home screen seemed haphazard and put together, so maybe LG’s improvements to tidy things up will make a difference.
And, as we learnt with the unveiling of Apple’s newest Apple TV 4K, the LG OLEDs in 2023 will enable QMS-VRR. QMS stands for rapid media switching, and this function avoids the temporary black screen that occurs while moving between video frame rates. (Unfortunately, it does not prevent blackouts while transitioning between HDR settings.) In other words, LG’s new series will continue to provide the diverse set of software features that it has in prior years.
LG’s self-lit OLED TVs are the ideal gaming displays, with a 0.1-millisecond reaction rate, reduced input latency, and up to four HDMI 2.1a-compliant connectors. LG OLED TVs also have the Game Optimizer, which enables users to rapidly pick and switch between gaming-specific features including game-genre display settings. The Game Optimizer also has settings for G-SYNC® Compatible, FreeSyncTM Premium, and variable refresh rate (VRR).
